WHAT DOES A WEBSITE COST? – SPECIFIC BREAKDOWN
You probably came here in the process of doing research. Are you a small business looking to build a website? Or maybe you’re a non-profit, looking to redesign your website in order to more effectively communicate your mission? Or, are you the marketing director for a multi-million dollar organization looking to improve customer relations and increase revenues?
Regardless of the type of company you’re with, or your position, Mr Jack Of All Trades is here to help you understand the full cost of a website. We’re a transparent and open to working with your budget and have been helping clients of all kinds through projects of all sizes for over 10 years. We have a unique approach to projects, ensuring they launch on time and on budget and work with clients to make the best decisions based on ALL of their requirements (not just price).
The following is a list of the most general things we get asked about for each project. In addition to breaking things out based on company type, and website “size”, we thought it would be a good idea to spell out some of the specific items involved so you can have a clearer picture on the cummulative price (and nature) of websites.
Domain Name:
$10-$100 per year – This is the price for new domains. mr jack of all trades charges $100/year for domain and DNS management, but you can purchase your own domain at any registrar on the web for around $10/year. Some old domains can sell for millions, but you probably want your own new one.
Hosting:
$100/month; $50 – $1,200/year – This depends on the type of hosting you choose (dedicated, shared, free). Additional fees may be required for additions like SSL (Secure Socket Layer certificate) or static IP Address.
Custom Design/Information Architecture:
$2,500 – $10,000+ – This includes the visual design, UX design, imagery collection, and sitemap and page structure generation. This is generally a part of a larger website development package. In our experience (and for our process) we generally spend about 30 hours up to and including this phase. So that’s onboarding, initial meetings with our clients’ marketing teams, and our design team’s work internally on the project, including final presentation and approval. That translates to $4500 retail on even a modest site.
Shopping Cart Integration & Programming:
$200 – $15,000 – What kind of functionality do you want on your website? Shopping carts, paid plugins, and custom feature development can cost extra, but the benefits of a fully customized and unique website can outweigh the costs.
Website Content Creation:
$50-$200 per page, or hourly – You can write your website’s content yourself, outsource it overseas for around $1 per page, or use a content writing firm which will charge around $100-$200 per page. Just like a website design, you get what you pay for when it comes to content creation that will rank your site high in search engines and engage your audience.
Project Management & Information Gathering:
$600-$3,000 – We want to help you and your website succeed, and that means creating a line of communication between you and your developers. This price includes initial consultations, phone calls, and any time that it takes to obtain the information we need to get your site going.
Testing & Training:
$600-$4,800 – While most websites are built on easy-to-use CMS’ nowadays, not everyone knows how to get started with them. This price point includes the time spent training you how to use your new site, as well and ensuring that everything works properly and giving you the chance to make any necessary changes.
Launch & Digital Marketing Setup:
$600-$4,800 – Having a team that understands digital marketing (particularly SEO) and your website’s role in helping to drive this for your business is vital to success. For every project we work on we have a 40+ stage process (which actually begins the moment a project starts with mr jack of all trades) to ensure the final site is SEO friendly and communicating to the search engines properly.
Website Managed Services:
$75-$150+/month –Managed services can include blog writing, post-launch testing, and content maintenance. May also include marketing and advertising services including AdWords, Pay Per Click Marketing, Social Media Advertising and more.
